Summer is the peak season for all outdoor activities, but not for indoor Trampoline parks which are open all year round. Over the month attendance will thus naturally vary, so it’s important to have a clear strategy for periods when visitor numbers are down. If you're looking for effective strategies to boost visitor numbers during slow periods, we encourage you to explore our blog post.
In order to develop a smart strategy as a Trampoline park owner, you first need to know when your park sees the highest and lowest footfall. This will ensure that your Trampoline park continues to operate successfully during the off-season.
When are trampoline parks the least and most crowded?
Trampoline parks are open all year round, and opening hours can vary widely. They are usually open between 10 am and 10 pm, all days of the week, all year round. Nevertheless, slightly lower visitor numbers are noticeable at certain times.
The off-peak periods vary from one park to another. However, let’s look at some general trends that apply to most parks:
- Looking at the entire year, Trampoline parks tend to be less visited during the summer months when the weather is nicer and people prefer to be outdoors, which also affects other indoor activities.
- The peak time for Trampoline parks is during the weekends, from 3 p.m. on Friday until Sunday.
- During school holidays, Trampoline park attendance is usually as high as during the weekends.
- Sunday morning is another time when fewer people go to a Trampoline park.
- On weekdays parks are busier in the afternoon and evening and less so in the morning, when people are at work and children are at school.
How to boost visitor numbers at your Trampoline park during the low season?
As a Trampoline park owner, it’s a good idea to have a clear business strategy in place to attract visitors even during the low season. Here are just some of the ideas about what you can do to attract more visitors.
1. Additional benefits and discounts when buying tickets
It’s safe to say visitors to your Trampoline park would find it hard to resist good-value tickets and extra discounts. To appeal to this instinct, you can offer them a variety of options in the low season:
- family tickets, which give one parent free entry,
- discount on drinks,
- free jumping socks,
- discount for a second child.
2. Monday to Friday summer holiday programs
Many parents are faced with the problem of who to entrust their school-age children to during the summer holidays. With a thoughtful range of services, your park can help such parents by offering them:
- organized activities led by qualified trainers and instructors,
- holiday childcare, where you provide drinks, snacks, and lunch in addition to jumping on the trampolines.
3. Special weekday tickets
Throughout the year, Trampoline parks tend to be less visited on weekdays. Special attention should therefore be paid to this period even during off-peak times. Consider offering your visitors:
- 1-, 2- or 3-hour passes, which make it cheaper to visit the Trampoline park during the weekdays,
- smartcard tickets on which a certain number of visits can be loaded, with only one visit allowed per day.
4. Jumping for large groups of people
The off-season is the ideal time to offer your visitors unique trampolining fun. As this is when Trampoline parks have fewer visitors, this makes it the perfect time to organize various jumping parties for large numbers of people and try to attract new visitors from your broader targeting group. The ideal number is 10, but of course, you can adjust the number of people at any time according to the actual situation in your park. As part of such a party, offer visitors:
- free socks,
- jumping on trampolines,
- 3 pizzas per 10 visitors,
- unlimited water,
- a return visit ticket for each visitor in the group.
5. Team building for companies, organizations, and school groups
Exploring and enjoying different trampoline modules is a great way to build relationships, cooperation, and team spirit. This is why mornings are perfect for organizing various team-building programs for companies or sports days for school groups. As part of these activities, you can offer:
- trampoline jumping at a reduced price,
- food and drinks,
- jumping under the expert guidance of trainers.
Why is it important to have a clear strategy even during the off-peak periods?
It’s crucial for any owner to monitor their park's footfall continuously. It is particularly important to be aware of those times when attendance is low. A clear strategy for these periods should be developed, as it offers many benefits:
- A more successful Trampoline park business
Having a clear strategy for times with lower Trampoline park attendance will undoubtedly increase visitor numbers, even during quieter periods. As a result, you will ensure a more profitable and successful business throughout the year. - A more balanced number of visitors in your Trampoline park
This strategy has another benefit, as it ensures that the Trampoline park is attended evenly throughout the year. This means that the park will be less busy during peak periods and visitors will have more fun because they won’t have to wait their turn for the various activities and modules. What’s more, you’ll enjoy the financial benefits of providing more jumping fun to visitors when the Trampoline park would otherwise be empty. - Easy maintenance
It goes without saying that a clear strategy for making the best use of the park at different times also simplifies the maintenance of the various modules. Such a strategy allows you to plan maintenance activities, reducing the likelihood of unexpected repairs taking you by surprise during the peak season.
- Modernisation of the Trampoline park
It’s crucial for the success of a Trampoline park that it always keeps up with current trends and visitor needs. A period of low attendance is the ideal time to consider whether any trampoline modules need upgrading.
If your park still lacks a specific strategy for the off-peak period, you should develop one as soon as possible. You’ll soon notice that your Trampoline park will not only be more successful but running it is also less stressful.
