Successful Trampoline parks are well aware that a genuine bond with their visitors and users is the magic ingredient that makes a park more prominent and reputable, and thus even more successful. At this point, you’re probably wondering how to think of a unique story for a brand that will make a lasting impression on everybody.
Once you are in the process of launching your Trampoline park on the market, the real work begins. One of the most challenging jobs after opening is to create a unique brand and maintain it in the future.
In order to find an answer to that question, we must first clarify what a Trampoline park brand actually means.
What is a Trampoline park brand?
A Trampoline park brand is not just about the trampolines – it’s about the experience and perception of visitors as they come into contact with your brand. The experience starts with the values promoted by your Trampoline park, and links all aspects of your business, from management and marketing to public relations and visitor communications.
Right now many of you may be thinking, why should I even worry about the brand of my Trampoline park? The fact is that only a carefully packaged brand story can give your Trampoline park a certain feeling – and this is something that consumers not only appreciate but expect.
If you want your Trampoline park to make a lasting impression on visitors, it’s crucial that you define your very own, unique brand story that will help you build a special relationship with consumers.
How can you make your own unique Trampoline park brand?
Creating your own unique Trampoline park brand is anything but simple. But if you want your Trampoline park to be part of a successful story, you should follow a few pieces of advice:
Explore your “why?”
Here, the most important thing is to find your own answers to a few key questions that will help you get a clear picture of why a Trampoline park brand should be created in the first place. The questions you should answer include:
- Why does your Trampoline park even exist?
- How can the Trampoline park contribute to society?
- What is your mission – in other words, why are you opening a park other than to sell products, and services and make a profit?
- What motivated you to open a Trampoline park?
- Why is your Trampoline park worth visiting?
Learn all you can about the Trampoline park business
Many Trampoline park owners don’t take enough time to thoroughly research the industry itself. We’re talking about much more than just the trampolines and services on offer. It’s important to know:
- how to position yourself on the Trampoline park market;
- what the quality of your offer is compared to the competition;
- in what way your Trampoline park differs from its rivals;
- which user problems or needs your Trampoline park solves.
Carefully consider your users
When creating a brand, always remember that it’s better to create a story that will appeal strongly to a certain percentage of people who will become loyal customers, rather than aim too widely so your message is lost in the market. This is the only way to establish an emotional connection with users and to achieve this, you need to know them really well. You should ask yourself:
- What will people miss out on if they decide not to visit your Trampoline park?
- Who are your most loyal users?
- What is your target audience – what are their passions, lifestyles, professions, and so on?
What is the best way to introduce your Trampoline park brand?
All of the above questions form a basis that will help you outline the premise of the story around which you can develop a unique Trampoline park brand. In order to build and promote the brand, you first need to take a few important steps:
- Official launch
This is about introducing your Trampoline park brand in the media and online. This step should be planned and handled with great care, especially when you’re not sure who your target audience is.
- Creating a range of impressions
Creating a range of impressions helps form the image of the Trampoline park brand, which is conveyed through a variety of channels such as talk shows, interviews, or appearances at social or charity events. By creating a range of strong, attractive impressions you can increase the value of your brand.
- References
References involve impressions made by journalists, bloggers, columnists, and other people working in the media. Whether the references are authentic or preformulated by brand developers, one of the most efficient ways to achieve this is the use of social networks.
- Products
This form of brand presentation is conducted through various products that bear the image of the Trampoline park brand. The possibilities are virtually endless, and you can choose from products such as mugs, T-shirts, pencils, notebooks, rulers, membership and gift cards, and more.
The essence of the Trampoline park brand is the experience!
When creating the Trampoline park brand you should never overlook the fact that it is always better to sell the experience rather than the product. This should in turn be matched by the quality of your services, the right pricing, your employees, and the way you communicate with visitors. As the Trampoline park market is very dynamic, you should also remember to work on maintaining brand recognition over the long term.
Download our FREE eBook in which you will find Quick Tips on Marketing & Promotion of a Trampoline park. >>>
