Trampoline parks combine great fun with the opportunity to spend leisure time actively in the company of family, friends, and peers. While ever more modern and technologically advanced indoor Trampoline parks are being built every year, outdoor Trampoline parks are by no means falling behind.
When going about opening an outdoor Trampoline park, all the key steps that are necessary when opening an indoor park apply. However, more attention is needed in choosing really high-quality trampolines, which have to withstand not only great loads but also a variety of weather conditions and temperature changes.
1. Identifying target audiences for your outdoor Trampoline park
If you want to open an outdoor Trampoline park you will be faced with many questions right from the start. Many of these questions will pertain to your future customers, i.e., for who your park will be intended, the customers’ age, what they enjoy doing, what they like and expect, and how to reach them.
All these questions have to be analyzed with care, as they can help you design the Trampoline park, organize special events and devise unique, income-generating products and services.
2. Invest time in market research
After you’ve analyzed your target audience, it’s time to get to know your competition in this entertainment branch. Not only is it important to consider who your greatest competitor is, but also how they do business, what they offer, and at what prices.
By answering these questions, you’ll find the best way to stand out from the crowd and offer your visitors something unique. The fact of the matter is that an outside Trampoline park must be original and adapted to the target audience, which will also help you assess the chosen location and costs.
3. Write a business plan for your outdoor Trampoline park
A business plan is a key to the smooth operation of your outdoor Trampoline park. Although it’s impossible to plan every single detail, a good business plan will undoubtedly help you avoid any unpleasant surprises.
First and foremost, it’s important to analyze all the costs that await you on your path toward the launch of a Trampoline park. Initial costs include park equipment and setup, preparation of the location, and all other elements needed before the opening.
The business plan also has to include operating costs, which comprise rent (if the Trampoline park is on a piece of land that’s not yours), insurance, marketing, staff salaries, maintenance, and many other costs.
When forming a business plan, it’s also important to assess the income, i.e., how you intend to earn money with the Trampoline park and how much you plan on earning with individual activities. Here, you have to define ticket sales and prices, various package deals, sales of food and beverages, organizing birthday parties, and any other activities that might increase your income (volleyball court, tennis court, mini golf, etc.).
4. Choosing the location for your outdoor Trampoline park
When choosing the location for your outdoor Trampoline park, be sure to avoid areas where similar parks already exist. It’s even more important that the park is situated at a prominent location, preferably one with an easily accessible parking area.
Many outdoor trampoline facilities are located in parks, green outdoor areas, or within sports parks that also offer sports activities. At this point, it’s worth thinking about whether you intend to market your Trampoline park solely with trampolines or will any additional services be provided.
5. Choosing the manufacturer and outdoor Trampoline park setup
When choosing the outdoor Trampoline park manufacturer, be sure to take into account the quality of their products, the materials used, and the company’s experience and references. You’ll soon realize it’s not difficult to find a Trampoline park manufacturer, as the range of trampolines available today is truly diverse.
It is, however, much more difficult to find a manufacturer who is reliable and perfectly trustworthy to set up the outdoor Trampoline park from the very design concept to implementation and setup. A top-quality manufacturer will provide you with regular maintenance and repair of all elements and modules that make up your outdoor Trampoline park and assist you whenever upgrades are needed.
If you are new to this field, such a comprehensive service can save you a lot of worries; at the same time, the extensive know-how will guarantee your outdoor Trampoline park is truly unique.
6. Marketing your outdoor Trampoline park
Planning a thorough marketing strategy before opening your outdoor Trampoline park is the most effective way of winning the trust of potential customers. In this process, use the significant impact of social media, as well as known acrobats and influencers, who will help promote your park.
Be sure to create an attractive and effective website, and profiles on Facebook, Instagram, Tik Tok, and YouTube. Posters and flyers will be a welcome addition to the promotion efforts for your outdoor Trampoline park in the local area.
7. Checking legal regulations – security measures
As the functioning of the outdoor Trampoline park includes many legal obligations, you should check before the actual opening what permits you need, whether the park equipment complies with all the required standards, how to register your company, and many other legal aspects pertaining to liability insurance, the staff, and visitors.
Opening the outdoor Trampoline park was probably a dream come true for you. But this is where your business journey only begins. If you want your park to operate successfully, you’ll have to invest a great deal of effort and time in this endeavor.
Download this eBook in which you will find answers to all the questions in your journey from the idea to the opening and further operating of the trampoline park. >>
